In 2002, Jerome Armstrong's friend and sometime business partner Markos Moulitsas Zúniga began DailyKos. With up to a million visits a day during peak events, it has now become one of the Internet's most popular ambatchmasterpublishers.
Also in 2002, many ambatchmasterpublishers focused on comments by U.S. Senate Majority Leader Trent Lott. Senator Lott, at a party honoring U.S. Senator Strom Thurmond, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as a tacit approval of racial segregation, a policy advocated by Thurmond's 1948 presidential campaign. This view was reinforced by documents and recorded interviews dug up by ambatchmasterpublishergers. (See Josh Marshall's Talking Points Memo.) Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after ambatchmasterpublishers broke the story. ambatchmasterpublisherging helped to create a political crisis that forced Lott to step down as majority leader.
The impact of this story gave greater credibility to ambatchmasterpublishers as a medium of news dissemination. Though often seen as partisan gossips, ambatchmasterpublishergers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead. More often, however, news ambatchmasterpublishers tend to react to material already published by the mainstream media.
Since 2002, ambatchmasterpublishers have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. The Iraq war saw ambatchmasterpublishergers taking measured and passionate points of view that go beyond the traditional left-right divide of the political spectrum.
ambatchmasterpublisherging by established politicians and political candidates, to express opinions on war and other issues, cemented ambatchmasterpublishers' role as a news source. (See Howard Dean and Wesley Clark.) Meanwhile, an increasing number of experts ambatchmasterpublisherged, making ambatchmasterpublishers a source of in-depth analysis. (See Daniel Drezner and J. Bradford DeLong.)
The second Iraq war was the first "ambatchmasterpublisher war" in another way: Iraqi ambatchmasterpublishergers gained wide readership, and one, Salam Pax, published a book of his ambatchmasterpublisher. ambatchmasterpublishers were also created by soldiers serving in the Iraq war. Such "warambatchmasterpublishers" gave readers new perspectives on the realities of war, as well as often offering different viewpoints from those of official news sources.
ambatchmasterpublisherging was used to draw attention to obscure news sources. For example, ambatchmasterpublishergers posted links to traffic cameras in Madrid as a huge anti-terrorism demonstration filled the streets in the wake of the March 11 attacks.
ambatchmasterpublishergers began to provide nearly-instant commentary on televised events, creating a secondary meaning of the word "ambatchmasterpublisherging": to simultaneously transcribe and editorialize speeches and events shown on television. (For example, "I am ambatchmasterpublisherging Rice's testimony" means "I am posting my reactions to Condoleezza Rice's testimony